How a Business Owner Built a Thriving Indoor Golf Simulator Facility in Fresno
Looking to start a golf simulator business? You’re not alone—and you’re definitely not the first to realize that indoor golf can be more than just a winter workaround. For one Fresno-area entrepreneur, it was a way to provide an indoor solution to golf no matter the season.
Eli Callahan, owner of The Fairway Lounge, spoke on the successful opening of his store in February. Watch the full testimonial here.
From Business Roots to Indoor Golf Visionary
Coming from a business background, Callahan had always been drawn to the idea of opening something in the bar and restaurant space. But it wasn’t until he picked up golf during the pandemic—braving Fresno’s sweltering summers and rainy winters—that the idea truly took shape.
“Why don’t we have an indoor solution yet?” he remembered thinking. “Trying to focus on your game when it’s 110 degrees outside just isn’t fun.”
This realization turned into inspiration—and laid the groundwork for what would become a unique indoor golf business built around immersive technology, food, drinks, and a social atmosphere.
Opening a Golf Simulator Business That Goes Beyond Just Golf
The facility opened on February 1, 2025, and in just a few months, it has grown into a go-to destination for golfers of all skill levels. What sets The Fairway Lounge apart from other indoor golf simulator businesses is the full-package experience: golf, food, drinks, and a welcoming atmosphere.
We’re not just another place with simulators. We wanted to replicate the full golf experience—playing, eating, drinking, socializing.
The facility features six bays, including a VIP space upstairs, plus a 40-foot bar and full kitchen. The menu is thoughtfully crafted to mirror the best of the golf course dining experience, but with a modern, elevated twist. Take their spin on a clubhouse staple: the humble hot dog, reimagined as a Burnt End Brisket Dog served on a locally baked hoagie roll, with a variety of gourmet toppings. Other upscale offerings include a wagyu beef burger, fresh ceviche, cucumber bruschetta and flavorful flatbreads, creating a food-and-golf pairing that’s both refined and approachable.
Choosing the Best Commercial Golf Simulator
Before opening, Callahan tested nearly every major simulator brand. But it was GOLFZON that stood out.
It was the closest thing to real golf. Once I tried it, I knew—this is what we need.
GOLFZON’s realistic gameplay, moving swing plate, and zero latency created a commercial indoor golf simulator experience that impressed golfers of all levels, including semi-pro and scratch golfers. For this business, choosing the best golf simulator wasn’t just about looks or brand—it was about accuracy, reliability, and technology.
Building a Golf Simulator Business Model Around Community
Callahan emphasizes the importance of understanding local golfers to formulate a successful business. In Fresno, that meant prioritizing the golf and refreshments model over a fully automated system.
Automation is cool, but the social aspect matters. People want to golf, eat, and hang out.
The space also stands out for its thoughtful architectural design. Inspired by the natural curves of the golf course, the facility avoids harsh lines and instead incorporates soft, nature-inspired shapes, creating an immersive and relaxing indoor environment.
Add in some organic foot traffic from curious onlookers who are visiting the next-door Trader Joe’s, and you’ve got a recipe for success.
If you’re considering opening a golf simulator business, Callahan gave one core piece of advice:
Understand the golfers in your area. Some want quick rounds and automation, others want the full experience. For us, it’s all about the combination of golf, great food, and a bar.
He’s even been contacted by aspiring business owners from the United Kingdom asking for tips on how to start a commercial golf simulator business and what made him choose GOLFZON.
The facility stays busy throughout the week, especially on weekends, with customers lining up at 8 AM to get in early rounds. Soon, they’ll launch a new membership program designed to drive even more traffic during off-peak hours.
Final Thoughts
For anyone serious about starting a golf simulator business, this Fresno success story proves that with the right golf simulator business model, quality equipment, and a strong understanding of your market, you can build something truly special.
Want to hear the full interview? Check out the complete customer testimonial here.