The global golf campaign "GOLF IS GOOD"

 

 

Golfzon, in collaboration with the Royal and Ancient Golf Club (R&A), is launching the global golf campaign

"GOLF IS GOOD"

 

Golfzon is partnering with the prestigious R&A to launch a global golf campaign, promoting the health benefits of golf.

The R&A group of companies was formed in 2004 to take on The Royal and Ancient Golf Club of St Andrews’ responsibilities for governing the Rules of Golf, staging The Open,

golf’s original championship, and developing the sport. The World Golf Museum in St Andrews is part of The R&A group.

Together The R&A and the USGA govern the sport of golf worldwide, operating in separate jurisdictions with a commitment to a single code for the Rules of Golf, Rules of Amateur Status,

and Equipment Standards. The R&A, through R&A Rules Ltd, governs the sport worldwide, outside of the United States and Mexico,

on behalf of over 61 million golfers engaged in the sport in 145 countries and with the consent of 164 organizations from amateur and professional golf.

 

Since 2016, The R&A has been conducting research on the positive effects of golf on health and society,

aiming to enhance the perception of golf and help drive participation.

 

Research has highlighted that golfers have an average lifespan of five years longer than non-golfers; playing golf contributes to the prevention of over 40 major chronic diseases

including diabetes, cardiac arrest, stroke, depression, and dementia; golf provides important social interaction as a protective factor for mental health;

and golf reduces healthcare costs and adds value to the healthcare system.

    

'Golf is Good' builds on scientific research to promote the health and well-being benefits of playing the sport through creative storytelling and is endorsed by doctors.

After the success of the pilot in Wales, the campaign is now being rolled out to a number of national associations globally.

 

The campaign builds on the success of The R&A ‘Golf is Good' campaign run in conjunction with Wales Golf,

which featured world-renowned footballer Gareth Bale and inspired more people to take up golf and play more regularly.

 

Utilizing these resources, Golfzon aims to promote the ‘Golf is Good’ campaign by emphasizing the positive impact of golf on physical health, well-being, and social welfare.

Phil Anderton, Chief Development Officer at The R&A, said, “We are pleased that GolfZon is leading the drive in South Korea to raise awareness of the health benefits of playing golf

and inspire new audiences to take up the sport.”

 

 

Park Kang-soo, Golfzon CEO, said, “As a leading domestic screen golf company, we consider it meaningful to promote this campaign with the global golf and health assets provided by The R&A.

We will continue to do our best to not only contribute to the development of the domestic golf industry but also raise awareness about golf and promote its positive effects to people worldwide.

Our goal is to establish a healthy golf culture.”